livingblues.com

Skip to content

You are here: Home

Advertise

2013 ADVERTISING RATES

Download our 2013 rate card in PDF format here

Color Rates	1x	3x	6x
Back Cover	$3448	$3113	$2767
Inside Cover	$2528	$2275	$2023
Two-Page Spread	$3025	$2722	$2420
Full Page	$1996	$1796	$1597
Double Truck	$1815	$1633	$1452
2/3 Page	$1397	$1258	$1118
1/2 Page	$1030	$926	$825
1/3 Page	$731	$660	$586
1/4 Page	$564	$508	$453

Black & White Rates	1x	3x	6x
Back Cover	$2431	$2277	$2032
Inside Cover	$1936	$1742	$1548
Two-Page Spread	$2420	$2178	$1936
Full Page	$1464	$1319	$1170
Double Truck	$1331	$1199	$1064
2/3 Page	$997	$897	$798
1/2 Page	$765	$686	$611
1/3 Page	$532	$478	$425
1/4 Page	$431	$388	$345

Display Classifieds (B&W only)	1x	3x	6x
1/3 Page	$399	$358	$318
1/6 Page	$199	$178	$159
Classified ads are $1.50 per word with a 20-word minimum charge. All Classified ads must be paid in advance.

Ad Sizes

Full Page w/o Bleed Page Trim: 8.125 x 10.875 Live Area: 7.125 x 9.875	Full Page with Bleed Page Trim: 8.125 x 10.875 Live Area: 7.125 x 9.875 Page with Bleed 8.625 x 11.375 (1/4 in. bleed on all four sides)
Spread (2 Page) with Bleed Page Trim: 16.25 x 10.875 Live Area: 15.25 x 9.875 Page with Bleed 16.75 x 11.375 (1/4 in. bleed on all four sides, note gutter)	Double Truck with Bleed Page Trim: 16.25 x 10.875 Live Area: 15.25 x 4.875 Page with Bleed 16.75 x 5.625 (1/4 in. bleed on three sides, note gutter)
2/3 Page Live Area 4.687 x 9.875
1/2 Page Vertical Live Area 4.687 x 7.5	1/2 Page Horizontal Live Area 7.125 x 4.875
1/3 Page Vertical Live Area 2.25 x 9.875	1/3 Page Square Live Area 4.687 x 4.687
1/4 Page Live Area 3.5 x 4.875	Display Classified Ad Sizes 1/6 Page 2.187 x 4.625 1/3 Page Vertical 2.187 x 9.625 1/3 Page Square 4.562 x 4.625

Digital Mechanical Requirements

ALL ads MUST be submitted in digital form. We accept PDF, Quark 6.5, InDesign CS2, Illustrator CS2 and jpeg/eps/tiff files. Fonts must be embedded in PDF files and must be included with ads submitted in native software format. Any fonts not included or embedded will be approximated and Living Blues can not accept responsibility for any differences in appearance.

Resolution

Resolution of ads must be 300 ppi (133 line screen).

Colors

Living Blues offers black and white or four-color (CMYK) ads. PMS spot colors must be converted to their CMYK equivalent. Black and white ads should contain no color elements. All elements in color ads should be CMYK -- any RGB elements will not separate properly and will print as black & white.

Proofs

All ads MUST be accompanied by a proof. For black and white ads, a laser proof or contact proof is acceptable. For color ads we require matchprints to guarantee color match. Chromalins, color keys, color laser, progressives and color proofs are acceptable but we can not guarantee color match.

Sizes

Ads MUST conform to sizes specified above. Ads that do not meet these specifications will either be returned to advertiser or resized to fit, if possible. Ads that must be resized will incur a minimum production charge of $50.00.

Bleeds

Ads that you intend to bleed require special attention. For bleed areas add .25" bleed to the trim size on all sides. All live material should be no closer than .25" to the trim area.

2013 Advertising Deadlines

Ad Space Artwork On Sale

#224 April/May 3/10/13 3/18/13 3/30/13

#225 June/July 5/10/13 5/16/13 5/30/13

#226 Aug./Sept. 7/10/13 7/17/13 7/30/13

#227 Oct./Nov. 9/10/13 9/17/13 9/30/13

#228 Dec./Jan. 11/11/13 11/18/13 11/30/13

#229 Feb./Mar. 1/10/14 1/16/14 1/30/14

Ad Submission

Ads may be submitted via e-mail or to our FTP site. If your file size is over 5MB, DO NOT SEND THE FILE VIA EMAIL. Please contact your ad rep or our production office for FTP instructions.